The Araw platform has been under development for more than 2 years. The Mobile Apps have been live in the UK Apple AppStore and Google PlayStore since May 2017. The current platform has been implemented using Virtual Tokens without Blockchain and has been integrated with PayPal and Stripe payment gateways.
The main goal of the ARAW token is to build the Decentralised Payment Ecosystem for E-Commerce to increase the Blockchain adoption for regular people across the world. The ARAW token ecosystem offers unified reward system which any service-providing entities can partake in. This allows virtually any company to further incentive consumption of their service as they provide real value via token distribution and expand their previously limited market of loyalty-reward consumers to the next level.
The Araw platform addresses fundamental problems in the e-commerce and cryptocurrency economies. Firstly, retailers online and offline offer restrictive reward systems bundled with their services. Reward systems in commerce as a whole are underutilised due to the lack of technological investment. Coincidentally, many companies find it difficult to provide attractive reward schemes as they risk undervaluing their services. The ‘Unified Reward System’ allows service providers to become an ARAW token distributor, allowing them to control the format of their reward plans. The ARAW token now acts as more than a simple reward point – as it is utilised and redeemable across all of ARAW’s ecosystem participants. Additionally, owners of ARAW are able to convert their tokens into fiat currencies via ARAW mobile wallet and take cashback to their associated bank account. Secondly, the complex barrier to entry into the cryptocurrency market limits the potential value of the crypto market as a whole. The technologies surrounding ARAW are strategically built for the platform to support a ‘Unified Reward System’ – ensuring ease of adoption and maximising consumer outreach.
The Araw Platform offers a practical solution to the problems outlined above as well as the potential to become the practical heart of e-commerce and cryptocurrency combined. It strives to reward shopping with cryptocurrency by exposing the common person to the ARAW token. The key focus of ARAW is giving effortless access to cryptocurrency ownership which comes with potential rise in value – without dealing with any of the underlying complexities which make cryptocurrency unattractive.
The Araw Mobile Wallet
The Araw Mobile Wallet provides a seamless user experience – it acts as a gateway to ARAW activities such as the sale and purchase of ARAW tokens with user-configured bank accounts. The mobile wallet will also act as a Cryptocurrency Exchange where users can instantly exchange their ARAW tokens into other cryptocurrencies (initially Ethereum and Bitcoin) – further simplifying cryptocurrency for regular people. For vendors, we offer an Open API platform which allow complete customisation of the kind of ARAW platform you choose to run – giving arbitrary control over your re-distribution of ARAW tokens without the need for specialised blockchain developers. We offer sophisticated yet simple to use tools to both the businesses and consumers ensuring global adoption of the ARAW token.
The Existing Araw Platform
– Customer analytics: keep track of loyal customers, their points and redemptions in real time.
– Customer insight dashboard: connect in real time to the customer information and turn those insights into more sales and customer loyalty.
– Business branded loyalty card.
– Increase revenues with new and loyal customers: Engage and reward customers.
– Know customers better and bring them back to your business: Distinguish between dormant and loyal customers, and send right offer to right customers.
– In-store marketing: provide in-store marketing material to promote digital loyalty program among customers.
The Customer App
The Customer app is targeted towards merchants/retailers’ daily customers to allow business to keep in touch with customers and build a meaningful relationship.The benefits of using this application are:
– Earn and redeem rewards from their favourite businesses.
– Discover incredible rewards from thousands of near-by businesses.
– Time to time one-off unbeatable deals from various retailers.
Solution Provided by Mobile Payment
Through the blockchain technology, will be a chance to process payments with only fee and single step, which would lead to the acceptance of payments on the ARAW token platform generally up to five times less expensive and up to ten times faster for participating merchants. After the integration of ARAW token ecosystem, participating merchants would have access to accept payments in the ARAW tokens, use reward system features, and exchange fiat currency from the ARAW token.
Token type: ERC20
ICO token price: 1 ARAW = $0.01
Total tokens: 5,000,000,000
Available for token sale: 3,500,000,000 (70%)
Whitelist: YES (15 May – 30 June)
Know Your Customer (KYC): YES
Pre-sale start date: 1 JULY
Public sale start date: TBD
Soft cap: 2,000,000 USD
Hard cap: 25,000,000 USD