Adbank is an advertising ecosystem built upon ethereum (ETH), through the creation of the Adbank token ADB. The core services are designed to support the creation of a multitude of products and services in a new advertising space. Adbank token will create a transparent ecosystem, which will allow payments from advertisers to publishers to be traced. Adbank has created and submitted patent pendings on new forms of fraud detection based on artificial intelligence and the blockchain.
Business Model Innovation
Adbank is unique in its’ business plan, where its path to disruption includes a roll-up strategy to acquire existing ad-networks and convert them to the use of Adbank tokens. This acquisition and conversion of an existing networks strategy is unique to both Adbanks core services platform and Adbanks business plan.
The Adbank token
The Adbank token, ADB, is the cornerstone of the new advertising economy of the world that the company wants to build. Each ADB token represents an ad or ads. Publishers sell the ads to advertisers using the currency of this new ad economy. This is a real-time ad bidding system. Transactions are bundled in such a way that the ETH blockchain is not overwhelmed with transactions and the individual transaction data is kept off-chain to avoid the cost associated with data and process on ETH. Publishers, advertisers, and any other organization or person on the system will also get access to optional analyticsn packages.
The system logs data and metadata of transactions and makes this available to the analytics and anti-fraud systems. The system uses artificial intelligence to offer unparalleled insight and fraud prevention. End users can participate and earn tokens by reviewing the anti-fraud reports and redeem these tokens or use them to pay publisher sites to suppress the displaying of ads on their favorite sites.
adbank is the first to have patent pending anti-fraud AI technology based on the blockchain. A major point of differentiation is we are also heavily focused on creating a programmatic and real time bidding experience that takes the best components of non-blockchain based ad platforms that advertisers and publishers already know and love.
To compare, AdEx is focused on building a system for bulk ad buys where advertisers get a position on a specific publisher’s site for a set period of time. This represents a much smaller portion of the market than programmatic and real time bidding.
Another popular adtech product built on the blockchain is BAT (Basic Attention Token). They are focused on changing user behavior by converting consumers to their browser. Adbank approach is directed at creating a better solution for advertisers and publishers. Success for us would mean consumers never knew anything had changed in their advertising experience.
The token sale will fund the full development and adoption of the Adban network. The token sale will start on Dec 14, 2017, and will end on January 21, 2018, or when the hard cap of 50,000 ETH is reached.