Opporty is a service-oriented marketplace and a business platform that supports cryptocurrency and smart contracts. This makes it a unique platform for doing business in competitive, overcrowded markets. Due to a unique blend of services, functionality and features, Opporty’s team will approach the most active and innovative companies in these markets, ensuring that they convert from the beginning. As a preliminary goal, Opporty will strive to position itself as a service marketplace for legal, accounting and logistics industries in dire need of access to additional sales channels.
“By offering blockchain-powered smart contracts and a decentralized Escrow system, Opporty puts client-contractor relations on the blockchain. The platform, with the help of its Expert community, ensures transparency and security, standardizes procedures, and creates an environment of cooperation that instills trust between parties”
Service providers face challenges in building a solid base of customers. If they fail to attract prospects, convert them into leads, and close them as customers, they will suffer adverse financial issues and eventually go out of business. Creating a conversion funnel takes an enormous amount of effort and skill: Launching and running a business is an uphill struggle. It takes only a few hours to register a company, but learning to manage it is a complex task. Business owners have to coin a business model, implement management procedures, and approach the market from a digital marketing perspective. Exposing a business and its services to the community is complex. A business owner must engage in networking (contact influencers, participate in events, etc.) and reach out to respected media (send pitches and produce lots of content). Unless they manage to get their businesses noticed, they will fail to appeal to prospects. Reaching the target audience takes time (assuming limited funds to run paid ad campaigns). Appealing to prospects is problematic. Consumers have multiple service providers to choose from, and business owners have to catch their attention through SEO, content, authority management, and other means. Conversions are not guaranteed. Although small businesses might succeed in driving users and leads, chances are they will fail to convert them. Cost-efficient conversions are hard to master, as this process depends entirely on a business’s ability to produce content, drive users to landing pages, and demonstrate a prospect’s importance to the bottom line.
Oporty Market Size
Initially, Opporty will appeal to lawyers, accountants and logistics experts. These industries are easily accessible: Lawyers — over 170,000 law firms and approximately 1,315,000 licensed attorneys operate in the niche (as of 2015). Most of them are small, one-person companies that need to access new audiences in an efficient manner. Accountants — over 42,000 accounting firms exist (as of 2014). As a rule, accountants are individual service providers who do not work under the umbrella of large companies and corporations. Just like lawyers, they have to build their client base on an ongoing basis. Logisticians — a massive industry with over 500,000 interstate truck carriers, approximately 10,000 freight forwarders and consolidators, and 150+ container vessel operators.
What are the benefits of using the Opporty marketplace for customers?
Opporty is an on-demand marketplace. This means that customers can easily search for and select services in a convenient, user-friendly manner. Customers are protected from poor quality and unscrupulous business practices, thanks to Escrow and smart contracts.
DAO (decentralized autonomous organization) provides the infrastructure and constitutes the core of Opporty’s blockchain and smart contract technology, allowing for independent selection of Escrow arbitrators and the establishment of standardized rules of doing business within a concrete industry.
Oppporty is a gamified platform. A certain amount of bounty is issued for every activity, which is translated into tokens or additional rating points. The highest-rated community contributors are awarded with badges of honor to position themselves against competition. They are allowed to serve on Opporty’s Escrow board, which gives them voting power to approve rules and regulations through the smart contract ecosystem.
Opporty is a for-profit company. While most of Opporty’s services are provided for free, priority placement will be monetized. Although users receive a free package of requests and responses upon registration, the amount is limited, and additional responses and requests must be purchased once the complimentary package expires. Offers and responses can be earned through rewarding activities, or purchased with fiat or cryptocurrency. Opporty will draw interest from every paid service. Once two parties (vendor and client) sign a contract, Opporty will receive a fixed service fee. Smart contract-based cooperation is also remunerated with a 10% fee. The Opporty team will distribute ad space and sell ad priority placement. Users are allowed to pay for advertising with Opporty tokens or fiat. Income from services will be utilized to invest in Opporty’s development and marketing.
Initial Coin Offering (ICO)
Opporty cryptocurrency is powered by Ethereum. Tokens can be used in multiple ways — to purchase Opporty services, pay for advertising space, sign protected smart contracts, and more. Users can use tokens to buy and sell, or they can exchange tokens into fiat currency. Cryptocurrency provides the backbone for smart contracts, which are used to organize the Escrow voting board, vote for standardized procedures, and sign protected contracts without any risk of third-party intrusion or influence. Opporty tokens are protected from devaluation and volatility. As the platform grows, the sheer number and value of provided services will increase as well. A opporty.com Whitepaper ver. 1.3 24 built-in cryptocurrency, the OPP token will be used by the Opporty community, and, consequently, they will support its cost and value. Opporty tokens can also be exchanged into other cryptocurrencies. The team envisions Opporty tokens as a go-to currency for small businesses. It will be supported by the cost of Opporty’s services, by the ability of users to purchase services with tokens. Should users abstain from using cryptocurrency, they will be able to pay with fiat. However, they will be encouraged to choose tokens, since bounty for rewarding activities is issued in cryptocurrency.
The goal of the Opporty project is to build a decentralized platform governed by a community of Experts. One of the most important instruments in realizing this goal is the sharing of profits with the community. Our distribution is as follows: • 40% — goes back to the community in the form of commissions and other rewards • 40% — goes directly into growth, as incentives to promoters, in the form of cashbacks for clients, and for advertising • 20% — goes to project development and Team rewards
Opporty plans to run an Initial Coin Offering. Its token — OPP token — is an ERC- 20-standard cryptocurrency, with the original token price of 0,0002 ETH. The ICO will consist of two phases During Phase I, which begins October 18, 2017, the Opporty team plans to distribute 400 million OPP tokens, or 32,000 ETH. Additionally, 10 million OPP tokens will be released to cover the Bounty campaign in Phase I. All unsold tokens will be locked for one year to be offered during Phase II, which the Opporty team plans to run in one year.
To capture our share of the market, Opporty will utilize a combination of digital marketing, offline marketing, influencer marketing and PR. Opporty’s digital marketing strategy is based on four pillars: content, social media, paid advertising, and SEM. By optimizing Opporty to the highest standard, the team ensures consistent growth of SERPs and traffic. To support Opporty’s organic ranking, paid ads, in-depth content, and SMM strategy will be put to use. Offline marketing efforts are focused on participation in multiple events, conferences, and meetups. Opporty will become a trusted member of established professional associations and sponsorships. The marketing department will create a network of prospects and influencers to trigger word-of-mouth marketing. Once Opporty becomes a recognized brand, it will organize, run and sponsor its own events. SMM PR SERP SEM opporty.com Whitepaper ver. 1.3 31 Influencer marketing is a cornerstone of Opporty’s approach to marketing. The team of experts will run outreach campaigns to ensure that trusted experts in targeted niches participate in the Opporty community as Escrow arbitrators and DAO voting members. In this way, Opporty will increase exposure and awareness, building authority and trust.
There are many marketplaces and crypto-enabled platforms happening right now. Oporty Have some advantage in front o his competitors:
- Opporty can be used as a user-friendly marketplace platform for small and mid-sized companies that enables them to search for prospects, converts them ino leads and close as customers.
- Opporty supports cryptocurrency, which not only puts it on the radar of the crypto community but also allows for the use of such technologies as DAO and smart contracts. Opporty is not just a marketplace that disrupts particular industries, but an innovative platform that establishes full-scale digital democracy.
- Low initial costs for getting leads and conversions
- Top-notch exposure opportunities to targeted audiences
- Built-in rewards system to earn tokens by completing certain actions
- Escrow protection for companies and service providers
- Escrow board of selected experts
- Ethereum-powered blockchain allows for digital democracy and smart contracts
- Cryptocurrency support
- Token OPP
- Supply 1,000,000,000
- Platform Ethereum
- Accepting ETH
- 1 OPP= 0.0002 ETH
- Soft CAP = 1,000ETH
- Hard CAP = 80,000 ETH