Developers pay artificially high costs to reach fans. Twitch and YouTube influencers have the largest followings on the internet, but don’t see the returns such an audience should command. Gaming as a career is unattainable for most players. Refereum cuts out the marketing middleman by directly rewarding influencers and gamers to promote and play video games.
Developers purchase Refereum via credit card through a partnership with connext, or from any open market or exchange. The currency is easily implemented in a game by an asset store tool for Unity, or any other game engine. With open source and documented instructional use cases, game developers easily create triggers to reward Refereum in their game according criteria of their choosing. Gamers can link any wallet or address to receive Refereum. Refereum will then be traded for fiat currencies in numerous exchanges. As there is a finite amount of Refereum, any marketers purchasing it create a rising value of each Refereum token. Protection policies for the token will be deployed.
Alongside in-game explanations, incentives can be set up and broadcast in an open source list of awards hosted on Earn.Refereum.com fueled by Refereum. This platform allows any consumer, marketer, or influencer to gain information about transparent bounties for games. For the first time, influencers have agency in an open market to monetize what’s relevant to them and their fanbase. The instant payouts of the blockchain are featured with real-time updates, which creates urgency and adds to a fear of missing out on the cash awards. This highlights scarcity, which accelerates growth of the platform, encourages discussion of strategy to complete the awards, and even provides a thrill when securing awards. The criteria to fulfill awards will be up to the creativity of the developers, and will vary in terms of the types of engagement, the windows of time to complete the bounties, and the reward amounts offered.
The Refereum token acts as a utility payment for Earn.Refereum.com, and for transferring value between holders. Like many virtual coins or items in games, Refereum tokens hold real cash value for content. Currently, players invite friends into a game in order to obtain virtual coins that unlock new content, or simply purchase the coins outright. Similarly, the Refereum token holds the same value for this content and for the act of inviting friends.