Qravity is a digital entertainment production studio and distributor where decentralized creative teams get royalties for their work. Qravity provides a space for creative visionaries to collectively develop original monetizable digital content, including movies, music, games, e-books, and applications. The platform uses virtual tokens on the Ethereum blockchain to track digital content creation, distribute project stakes among creative team members, and bring Qravity-produced content directly to market. Blockchain technology makes the platform’s transactions transparent in terms of revenue, product distribution, and profit sharing.
The Qravity platform
The Qravity platform is a decentralized digital content development and distribution platform with integrated project management tools, including asset production and approval, file sharing, and messaging for community and team communication. Project team members use these features according to their role. For example, founders can use the platform to direct their creative teams, while creators can track their progress and stakes. Upon project completion, Qravity brings the content to market, making it consumable through its platform, selling rights to distributors, and selling directly through third-party digital marketplaces like app stores and streaming services.
QCO and QPT
The platform uses tokens called Qravity QCO (QCO) for all monetary transactions. Anyone can buy these tokens with ETH during the Qravity token sale. After the sale, QCO will be available on third-party exchanges. Qravity Project Tokens (QPT) are project-specific tokens that track project ownership. These tokens are created and given to content creators in exchange for the work people complete for a project.
Gamification and individual achievements will also be added to the platform in the near future. These features will allow people to gain nonmonetary experience points as people complete tasks and start projects. For each project, these points will generate an internal ranking system that presents informal scores based on each content creator’s involvement and contributions. Project founders can use these scores to help them choose the right creators for their teams. The wireframe below is an example of a content creator’s score, and the experience points required for them to level up.
The platform generates revenue through its shares in ownership of each project on a percentage basis, and by licensing content to consumers. For every project, Qravity’s stake is fixed at 10%. To earn this percentage, the platform offers:
– Marketing of Qravity content
– Customer support
– Bandwidth and storage
– Transparent payment
– Content distribution
The 10% stake for new projects may increase or decrease dynamically for future project founders according to the health of the platform’s economy. The rate set during project creation is permanent. The following diagram shows the flow of QCO, or revenue, in the platform. For Wholesaler Content Distributors (WCD), Qravity can manually create paper contracts, convert fiat payments into QCO through exchanges on behalf of the WCDs, and inject that QCO into the platform until WCDs start using B2B blockchain transactions regularly.
Token sale 50%
Team members & advisors 22%
Token stability 12%
Community rewards 2%
The tokens are ERC-20, and will be distributed according to the pie chart below. The largest portion of token distribution will be attributed to token sales. Token stability is an important part of the Qravity ecosystem and it is the goal to help minimize volatility. Bounties will also be offered to those that assist with marketing activities that result in token sale participation.