The Ubex project – a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.
– to solve the problem of low confidence in the purchase of digital advertising.
1. Neural networks maximize purchasing efficiency.
2. Blockchain-based smart contracts minimize participants’ risks.
The structure of the digital advertising market consists of a chain of participants represented, on the one hand, by advertisers and on the other, by publishers with a number of intermediaries between them, performing a variety of functions. Large and medium-sized advertisers purchase digital advertising through media agencies, which in turn, deal through affiliated trade desks or directly with purchases in one of three ways:
– Directly from the publisher.
– Through banner networks (horizontal and vertical networks).
– Through advertising exchanges
Advertisers: problem and solution
– Presence of brokers – high commissions
– Weak algorithms – Inefficient targeting
– Pay per click – Risk of fraud
Publishers: problem and solution
– Low efficiency of purchasing algorithms – Suboptimal loads of advertising slots
– Inefficient targeting – Low number of targeted actions
– Lack of transparency on the part of advertisers – Problems of non-payment of advertising costs
– Underdevelopment of monetization systems for advertising slots – Lack of alternative sources of income
– Inefficient targeting – Partial loss of ad traffic
The Ubex advertising exchange will be located at www.ubex.com and it will have a convenient interface that will work with the exchange services from PCs, tablets and mobile devices. The two main sections for advertisers and publishers will be presented on the website.
The Ubex Platform
The Ubex platform will provide ample opportunities not only to publishers and advertisers, but also to companies that need regression analysis of user data. The system’s neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API, access to which can be provided to partner companies. The behavioral decision-making blockchain allows one to evaluate user data and make a judgment about the perceived interests of the user. This regression estimate can be used not only to display advertising materials, but for other purposes as well. The API will provide an opportunity to retrieve a list of expected categories with an estimate for each based on a query with user data.
The Ubex Wallet
The UBEX Token will act as a payment unit on the Ubex platform. The need for a Token is based on the need to credit funds from advertisers’ accounts for the displays of advertising materials that theyhave bought. Basic cryptocurrencies do not allow the crediting of funds from third party accountseven if one has permission from the third parties. The Token allows for setting quotas (allowances) to a specific address within which the owner of the address can use the funds available on the account. Crediting is possible only on condition that the account holder has established the size of the quota and only from the address to which the quota is issued, otherwise the funds cannot be credited. The Ubex platform will allow the input of Tokens into the system and their output for a wide range of crypto and fiat currencies. The exchange rates will be determined by the needs of the market and
based on the trade data of the UBEX Token.